Your text uses Bronfenbrenner’s ecological model to explain how children’s development is affected by different groups within their world. Using this theory, we can understand how children are socialized both intentionally and unintentionally. You must understand how this theory applies to your own upbringing as well as a young child’s upbringing in order to truly comprehend the concept. After reading the text and the “Bronfenbrenner’s Ecological Systems Theory” article, use your understanding of this theory to respond to the questions below.
Using Bronbenbrenner’s ecological model, respond to the following questions in 250 words or more:
I will send you the chapter associated with this assignment. Please cite within the answers, then list references at the bottom, which is:
When citing within the question, use this
What is wrong with saying, “My target market is everybody?” Explain the value of segmentation, and give an example in which you are the target market (see especially Chapter 4). Respond to at least two of your classmates’ postings.
Pinpointing a specific target market is vital to marketing. By doing this, marketing companies can focus on a specific group of people and adjust their marketing campaigns accordingly. If a marketing company were to make an ad that targeted everyone, it would be too general and would probably end up reaching the attention of (targeting) nobody. Clow and Baack (2012) explain, “This process, known as market segmentation, consists of identifying specific groups based on their needs, attitudes, and interestsâ€ (p. 85).
Many adult learners, like myself, work full-time while attending school full-time. Therefore, we find ourselves in a target market segment of busy people. In spite of time constraints, many of the people in this target market have health and diet concerns and are therefore less-inclined to eat fast food for their meals. Clow and Baack (2012) explain, “A company may present one overall message that is also tailored to fit the needs and values of various groupsâ€ (p. 88). This is exactly what companies like Uncle Ben’s and Lean Cuisine have done. The advertisements for these two companies are targeted toward the specific needs and wants of busy, health-conscious people, like myself, as they advertise healthy meals that can be conveniently prepared for people who do not have the time to spend hours cooking.
- Clow, K. E., & Baack, D. E. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Upper Saddle River, NJ: Prentice Hall.
Hi there! Click one of our representatives below and we will get back to you as soon as possible.