Assignment 1
Instructions:
In this unit, you will become the marketing expert of a select healthcare system. By the end
of this unit, you will be able to proficiently elaborate how healthcare marketing principles
and theories can maximize effectiveness of a specific healthcare system.
To begin, select one (1) of the following healthcare systems that you would like to explore
for this unit:
The healthcare system that you selected will be the foundation for your unit 2 assignment.
products (e.g. federal requirements, state mandates, etc.)
promising for your healthcare system
synthesize the success of its marketing efforts
? 4-5 page fact sheet for the general community.
Reference: https://data.medicare.gov/
Assignment 2
Instructions:
In this unit, you will become the investigator of three (3) healthcare systems and predict
which one has the most promising marketing potential. By the end of this unit, you will be
able to proficiently discuss how the 5 Ps of marketing and research-supported assessment
strategies impact the marketing potential of a healthcare system.
interest you*.
be general or specific).
of a healthcare organization.
and predict which one has the most promising marketing potential.
and well-supported strategies that support your predictions.
o 3-4 page paper excluding front and back matter (APA standards apply).
Reference: https://data.medicare.gov/
Assignment 3
Instructions:
In this unit, you will explore the advantages and disadvantages of marketing tools used in
healthcare. By the end of the unit, you will be able to make recommendations on what
marketing tools would be most useful and effective given various elemental factors and
internal influences.
To begin, select one (1) of the following healthcare systems that you would like to explore
for this unit:
Next, select an environment/location:
Finally, select three (3) marketing tools:
Instructions
location.
and location.
and well-supported strategies that support your predictions.
o 3-4 page paper excluding front and back matter (APA standards apply).
o Internal organizational memorandum.
o Infographic
o PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes
as needed to support assertions).
formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
grammar, spelling, and punctuation are expected
Assignment 4
Instructions:
In this unit, you become the sole owner of a healthcare organization. You would like to
increase marketing potential while maintaining social responsibility within your field. As a
new owner, you are not afforded a budget to hire a marketing expert and must develop the
marketing strategy and subsequent collateral materials yourself. Your objective for this unit
is to develop a marketing package that promotes your healthcare organization. By the end
of this unit, you will become the subject matter expert on developing and deploying a
marketing strategy for a healthcare organization.
need to use Page Break and copy/paste functions. Failure to submit your
marketing package into one (1) document may result in a grade reduction.
healthcare organization to the community. This is your opportunity to make a good,
first impression, so be sure to incorporate the elements you would want to promote.
select healthcare field
vocaroo.com). You will provide the audio link to your instructor on a separate page in
your marketing package.
the print advertisement that you create on a separate page in your marketing
package.
pasting work from other sources for this assignment is strictly prohibited.
Remember, you are developing a marketing package for your own healthcare
organization; make it unique.
grammar, spelling, and punctuation are expected
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