FOR WIZARD KIM

Identify an instance in which an individual or group presented a sound and creative solution to a problem, but failed to persuade their target audience to accept the proposed solution. You can select something you were involved in (like a school board meeting), however it should not relate to your family only (such as discussing a vacation).

Identify the mistakes made during this failure to communicate.  Consider failures in audience research, in understanding audience objections, and in the presentation of the proposed solution.

Write a 700- to 1,050-word essay in which you:

• Briefly summarize the chosen instance of failed communication – what was the problem and the proposed solution? What was the audience reaction?
• Discuss the reasons why the original persuasive campaign was unsuccessful – what went wrong?
• Propose a revised persuasive campaign that might have succeeded.

Format your assignment according to appropriate course level APA guidelines.

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