Marketing
Discussion 3:2 “Is it Relevant”
October 11, 2021Propose a change at the department or unit level and develop a plan for guiding the change effort
October 11, 2021Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations. Include the following in your matrix:
- Centralized versus decentralized format of management
- Strategic goals of the organizations
- Variation in the access to the capital market
- Strategic marketing differences between these two types of organizations
- Quality attributes of the two types of organizations
- The management of pricing and volume
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).
Format your assignment according to APA guidelines.
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