OptiMind of Fame and Celebrity (2000) writes about his research taken from interviews and surveys to answer questions about the rise of stardom the motivation to become famous and the psychological impact of sudden popularity. Giles sees the Celebrity as arising out of the tradition in Western culture of placing importance on the individual self. He argues that fame should be seen as a process rather than a state of being because of the variety of changes a celebrity goes through when becoming a star. I would add that the public reinforces what I call a personality shift because it is the public’s consistent acknowledgement of the Celebrity as well as the public’s celebration of the Celebrity that drives the transformation. Couple this with a weaker ego and the perfect storm is created for a life of grandiose behavior and heightened paranoia.
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