What can nurses do to raise public awareness of the critical importance of good nutrition before, during, and after pregnancy?

This theory was developed by DC McClelland and DG Winteer in 1969. Essentially it groups people’s needs into three different categories – the need for achievement, the need for affiliation and the need for power. Taking a less hierarchical approach than Maslow, it acknowledges that different strokes are required for different folks. Some people will have strong motivations in some or all of the categories, while others will have little or none. So, in order to get the most out of people you must make the goals and objectives fit with each individual’s needs. Don’t expect someone with high affiliation needs to be a great parking warden or sports referee! Dual Factor Theory