This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.<\/p>\n
Assignment Steps (PLEASE USE McDONALD\u2019S AS THE COMPANY FOR THIS ASSIGNMENT)<\/strong><\/p>\n Develop <\/strong>a minimum 700-word branding strategy and marketing communication plan in Microsoft\u00ae Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place\/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place\/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.<\/p>\n Situational Analysis:<\/p>\n Vision, Mission, Strategic objectives, Values<\/p>\n Strengths\/Weaknesses<\/p>\n Competitor’s Strengths\/Weaknesses<\/p>\n Market Segments<\/p>\n Product, Place\/Distribution, Promotion, and Price Strategies:<\/p>\n Creating a Brand Image<\/p>\n Maintaining Brand Image<\/p>\n Branding Concerns<\/p>\n Promotion\/Integrated Marketing Communication<\/p>\n Advertising Strategy\/Objectives<\/p>\n Push and Pull<\/p>\n Media Strategy<\/p>\n Advertising Execution<\/p>\n Public Relations\/Strategies<\/p>\n Note: Charts\/graphs\/tables do not count toward the word count.<\/p>\n The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.<\/p>\n Cite<\/strong> a minimum of three peer-reviewed references with INTRO\/CONCLUSION<\/p>\n Format<\/strong> your assignment consistent with APA guidelines. (NO PLAGIARISM)<\/strong><\/p>\n