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OptiMind of Fame and Celebrity (2000) writes about his research taken from interviews and surveys to answer questions about the rise of stardom the motivation to become famous and the psychological impact of sudden popularity. Giles sees the Celebrity as arising out of the tradition in Western culture of placing importance on the individual self. He argues that fame should be seen as a process rather than a state of being because of the variety of changes a celebrity goes through when becoming a star. I would add that the public reinforces what I call a personality shift because it is the public’s consistent acknowledgement of the Celebrity as well as the public’s celebration of the Celebrity that drives the transformation. Couple this with a weaker ego and the perfect storm is created for a life of grandiose behavior and heightened paranoia.
September 15, 2021Businesses commonly use celebrities to endorse their products, meaning they feature a celebrity in the commercial holding the product, using the product, or talking about the product. Other times businesses have the celebrities wear, use, or talk about their products in their everyday lives, in interview, and when they are out in public. So, with this concept in mind: Out of Beyonce, Jimmy Falon, Bill Gates, or Kelly Clarkson, who would you use to endorse Diet Pepsi in attempts to reach the teen population between 12-19? Why have you decided upon this celebrity? How does this celebrity align to the new target market? Now, which media channels would you use to reach the particular target market with this your selected celebrity endorser? How would you get your celebrity to actually endorse the product, based upon the discussion board introduction? “
September 15, 2021price is very depend, higher grade of course will pay more.
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